Thinking About What Gift to Give? Just Ask.
Researchers found that people appreciate gifts more if the gifts are something they’ve asked for compared to surprise gifts. In one study, 90 participants created Amazon wish-lists. Half were randomly assigned to either a ‘gift-giver’ or ‘gift-receiver’ condition. For the ‘gift-giver,’ the participants saw the wish-lists of the gift-receivers. Then half of gift-givers were instructed to choose a surprise gift or one that is on the receivers’ lists. They found that gift-receivers were more appreciative of gifts when the gifts were something on their wish-list. Furthermore, the study found that gift-givers didn’t think that what gifts they gave would affect how appreciative the gift-receiver would be.
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